Do you know what this means?

If a film loses a metric shit ton of money at the box office, does that make it a bad movie?

Hell no.

We are not here to dunk on films that couldn't bring in the benjamins.

In fact, we want to lift some movies up and say “ What were people thinking!?”

Here are our picks for some of the best box office bombs of all time.

BUDGET: $140,000,000 EARNINGS: $38,000,000 TOTAL LOSS: 128 million (est)

We’ve been talking a lot about auteurs this week, which is strange considering this is box office bombs week.

So, let’s tackle the question of why these highly successful and respected directors made these movies that did so poorly by telling the story of Musker & Clements.

Musker & Clements is the directing duo that brought you Disney classics such as “Aladdin”, “The Little Mermaid” and “Hercules”.

They have specific instincts that mesh classic stories with modern pop culture and enjoy remixing them to feel almost comic-booky in the way they present them. While they did make “The Little Mermaid”, M&C were always more interested in making “Boys” movies which now feel so ridiculous, seeing as everything popular seems targeted towards men in the 18-25 range.

However, at that time in popular animation it was more of a rarity.

Their entire career they wanted to make swashbuckling adventures and stories of space and manhood, but every time they pitched an idea Disney would kick that can down the hill in favor of the tried and true princess movies.

After four major hits for the studio, they finally greenlit their passion project TREASURE PLANET!... which was roundly rejected by audiences.

In response, Disney canceled their following three 2D animated films thus killing the notion of American 2D animated features altogether.

So what can we take from this bummer of a story?

Sometimes, your art, no matter how good, just doesn’t hit for whatever reason. It also tells us why studios greenlight less and less passion projects and more and more it feels like they are only interested in proven Intellectual Property (aka superhero movies).

Thankfully, the good news is those projects still get made and can be successful; Jordan Peele made “Nope” this year, Christopher Nolan continues to get his weird and great shit made, and despite doing poorly, Damien Chazelle’s “Babylon” is a triumph and has already started to find it’s audience.

Don’t fret the failure of Treasure Planet, celebrate it for the incredible work of art it is. So, sit back and enjoy this vibrant work of earnest filmmaking.